Total Branding from Website to Product Development
The Initial Request Was the Development of a Website to Envision the Town’s Future
Mukawa Town in Hokkaido is a town full of romance, known for the discovery of one of Japan’s largest complete dinosaur skeleton fossils. As a treasure trove of fossils, the town had long attracted many researchers. However, driven by a strong desire to make better use of this resource for tourism, the “Mukawa Town Dinosaur World Concept Promotion Plan” was launched. The strategy office was established, and this is when we were commissioned to design and develop the official website—the beginning of it all. We were fortunate to have the opportunity to hear directly from the mayor and other stakeholders about their passionate vision. This allowed us to propose various initiatives beyond just the website. Today, the excavation experience tours, which parents and children can participate in together, have become so popular that reservations fill up immediately each year, offering visitors a hands-on way to experience the charm of the town.
Launching a New Regional Trading Company to Increase ‘Related Population’
Of course, it was wonderful to attract many tourists, but what the mayor strongly wished for was the “expansion of the related population.” Rather than simply visiting, the goal was to build lasting connections between more people and Mukawa Town, fostering sustainable regional revitalization. To achieve this, the regional trading company M Dino was established. It serves as a hub not only for dinosaur-related projects and product development but also for creating and selling products that make use of local ingredients. From the very beginning of this new challenge, we worked alongside them, handling the company’s CI/VI (logo and visual identity) design as well as building the e-commerce site.
Creating a System That Can Operate Independently, Even with Limited Resources
For the e-commerce site selling dinosaur-related products, we paid careful attention to every detail, from how the photos are presented to the wording of each product description. In daily operations, we also designed the system so that town staff could communicate in their own words and manage the site efficiently, even with limited resources. The official website continues to provide updates, and new projects are constantly underway. In 2026, a new facility within the town is scheduled to open, serving as a hub for information dissemination. This initiative, which began with the goal of expanding connections between the town and people, will continue to evolve and support Mukawa Town’s future.
(Category)
イラストレーション(5)
Copywriting(18)
Service Design(3)
Brand Site(2)
AWS Infrastructure & System Development(4)
Planning (Concept & Promotion)(18)
AI-Powered Development(1)
Video Production(4)
Branding(9)
CI & VI Logo Design(13)
Graphic Design(26)
Editorial Design(9)
Corporate Site(12)
Recruitment Site(6)
Landing Page(10)
EC Site(6)
Animation(7)
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