Aiming for a Site That Is Easy to Understand and Easy to Use

The client is a company based in Tokachi that has supported local construction for many years. In recent years, they have expanded operations outside Hokkaido and overseas, actively pursuing initiatives to refresh the industry’s image. However, this proactive approach had not been fully communicated externally, and the existing site structure made internal content updates difficult. For the renewal, we integrated the company’s dual identity—“a long-established local company” and “a company embracing change”—through copy and visuals. We also created dedicated content, “HAGIWARA CHALLENGE PROJECT,” to clearly showcase the company’s forward-looking initiatives. The site as a whole was built with a CMS, enabling flexible internal updates. By addressing both structure and expression, we provided a foundation for the company to effectively share its challenges and innovations.