10th Anniversary LP Pursuing ‘Cuteness’ That Resonates with Young Audiences
Request for the Production of a 10th Anniversary LP
This time, an advertising agency client requested the creation of a promotional landing page (LP) to commemorate the 10th anniversary of a primer sold by Cézanne Cosmetics. The target audience was young people, and there was a clear request for a design that conveyed a “cute image appealing to young audiences.” Based on this concept, we created the design, which was well-received and praised as “cute.” Additionally, the client wanted the LP to be dynamic, so we incorporated numerous animations. We devoted significant time to aligning the animation concepts with the client, repeatedly refining and adjusting them from the test stage to achieve a polished final result.
Improvements and Lessons Learned from the Wireframe
To fully meet the client’s requests, it was crucial to assess the feasibility of the design at the very wireframe stage. In some cases, based on suggestions such as “if we add this animation, it would be better to do it this way,” we needed to revise the wireframe itself. We documented this as a lesson for future projects and ensured the client understood and agreed with the approach. Through our experience using numerous animations, we were able to reaffirm best practices for creating design files and the importance of aligning the visual concept with the client. Overall, this became an extremely valuable project for the production team.
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