Delivering Fun That Changes Week by Week
Operation and Enhancements of the Co-op Home Delivery Website
Our team is responsible for managing the “Co-op Home Delivery” ordering websites, which are operated across various regions. Unlike typical e-commerce sites, Co-op is based on weekly orders and deliveries, and the available products rotate every other week. This requires thoughtful design so that users can easily imagine their meals for the upcoming week. The site is not just a place to sell products; we strive to provide information that helps users envision their daily dining experience. In addition, planning weekly content is an important part of site management. Taking into account regional food preferences and seasonal events, and leveraging the unique Co-op feature that products change week to week, we aim to offer users new discoveries and enjoyable experiences with each visit.
Proposals and Improvements Tailored to Diverse Users
Co-op’s home delivery service was once primarily based on catalog orders. However, in recent years, the proportion of web orders has steadily increased, particularly among users in their 30s to 50s who use the internet regularly. In response, we plan food-themed features tailored to diverse family structures and lifestyles, continuously improving the site to make it easy to use and easy to navigate for all generations. Our efforts go beyond weekly content planning. We also continuously optimize the UI to keep pace with the rapidly changing web environment and review the long-term direction of the service as a whole. Through these initiatives, we strive to ensure that Co-op Home Delivery continues to be a reliable choice for users.
- (Client)
- Co-op Deli Federation (Kanto), Co-op Tohoku Sunnet Business Federation, Co-op Hokuriku Business Federation
- (Link)
https://www.coopdeli.jp/
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