Enjoy a Fun, Colorful Web Sugoroku Game
A Sugoroku Campaign to Brighten the Year-End and New Year – Play and Expand the Fun
During this special period when many users gather, we received the client’s wishes: “we want to increase opportunities for users to engage with the works” and “we want them to visit the app repeatedly.” In response, we proposed a web-based sugoroku-style game. Rather than simply serving as a promotional tool, the content was designed to make the user experience itself enjoyable, naturally encouraging revisits and sharing. When players land on a square, a prompt related to BL works appears, and by sharing it on social media, users can connect and resonate with other fans. This encourages active participation, creating a ripple effect that boosts the engagement and excitement of the entire community.
Playful and Colorful Creatives Tailored to the Target Audience
On the design side, we created a playful, colorful world tailored to the target audience. By incorporating motifs associated with romance—such as hearts, love letters, and speech bubbles—along with manga-style embellishments, we achieved a lighthearted and approachable expression. Because no specific work is featured, we intentionally left space for a wide range of users to project their favorite titles onto the experience.
- (Agency)
- GMO NIKKO
- (Client)
- コミックシーモア
- (Year)
- 2025
(Category)
Illustration(5)
Copywriting(18)
Service Design(3)
Brand Site(2)
AWS Infrastructure & System Development(4)
Planning (Concept & Promotion)(18)
AI-Powered Development(1)
Video Production(4)
Branding(9)
CI & VI Logo Design(13)
Graphic Design(26)
Editorial Design(9)
Corporate Site(12)
Recruitment Site(6)
Landing Page(10)
EC Site(6)
Animation(7)
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