Pursuing Creative Impact at First Glance

The client is a company that, since its founding in 1966, has provided rental oshibori and towel services to a wide range of industries, including restaurants, beauty salons, and hotels. In recent years, the market share for rental cloth oshibori has declined due to the spread of disposable paper oshibori. Additionally, sales teams faced challenges in securing direct business meetings, often relying solely on flyer distribution. For this project, we designed B2B sales flyers for rental oshibori (for restaurants) and rental towels (for beauty salons, public baths, and gyms) to function as effective “door-knock” tools. By focusing on the themes of “hospitality” and “sustainability,” we developed impactful visuals and copy, creating creative materials that prioritize generating interest rather than simply explaining the products.