Elevating Land Value Through Corporate & Recruitment Website Design
Expressing the Company’s Role Through 3DCG
Organizing land rights and resolving complex issues to create new value — this philosophy became the foundation for the renewal of the company’s website. For the corporate site, we focused on clearly communicating the company’s role and business operations in a way that visitors could intuitively understand. To visually represent the company’s business in an engaging way, we used Blender, a 3DCG design tool, to create glass-like plates as the core visual motif. Their transparent texture symbolizes the company’s approach of untangling complicated rights relationships, refining the value of land, and bringing new brilliance to it. The business diagrams and case-study visuals throughout the site were also unified through 3DCG, creating a consistent visual world across the entire corporate website. By balancing informational clarity with sculptural beauty, the design conveys the expertise and forward-thinking nature unique to Branch Office.
Visualizing the Potential of Each Individual
For the recruitment website, we inherited the “land” motif established in the corporate site, while reconstructing it into geometric forms tailored for the recruitment context. Considering that the target audience — primarily younger generations — are often at a blank-slate stage, searching for an unknown future version of themselves, we adopted white as the base color. The overall design was crafted to evoke honesty, clarity, and straightforwardness. In the employee interviews, each of the four featured staff members was assigned a distinct color, visually expressing the diversity of people working at Branch. The final result is a recruitment site that allows prospective applicants to overlap their own potential with the careers they can envision at the company.The same design language was also carried through into the company brochure, reinforcing recruitment efforts with a cohesive visual identity.
(Category)
3DCG(1)
Illustration(5)
Copywriting(24)
Service Design(3)
Brand Site(4)
AWS Infrastructure & System Development(4)
Planning (Concept & Promotion)(22)
AI-Powered Development(1)
Video Production(5)
Branding(10)
CI & VI Logo Design(14)
Graphic Design(35)
Editorial Design(11)
Corporate Site(13)
Recruitment Site(7)
Landing Page(16)
EC Site(6)
SNS(1)
Animation(10)
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