Focusing on Students’ Achievements and Daily Lives

We were in charge of a full redesign of Hokkaido University of Science High School’s PR magazine, Kagaku ch. Focusing on the achievements and appeal of current students—which had previously only been highlighted in the school’s web news—we shifted the editorial focus to “people.” We proposed features that deeply explore each student’s thoughts and daily life. The magazine showcases not only academic efforts but also themes that feel like extensions of everyday conversation, revealing the unique challenges and unexpected sides of high school life. Teachers were also put in the spotlight, highlighting their personalities and passion beyond what is seen in classes or club activities. Club introductions show behind-the-scenes moments and daily routines that are rarely noticed. The result is a magazine that effectively conveys the atmosphere of high school life.