Communicating the Appeal of AAB to the World

AAB, which plans and manages events, is expanding its activities globally, primarily across Asia. With international expansion, the importance of English support became clear, prompting this site renewal. The new site features a design that is simple yet lively and fun. By displaying both Japanese and English, it strongly emphasizes its Japanese identity. Additionally, animated pictograms are used to convey a sense of enjoyment, naturally bringing a smile to visitors’ faces.