Expressing the Meaning Behind the Clinic Name ‘Minayoshi

We received a request from a dental clinic newly opening in Tokachi. The director places great importance on the philosophy behind the clinic’s name, “Minayoshi (皆良し),” which is based on the concept of “Sanpo Yoshi” and means “cultivating the heart, the community, and the future so that all are well.” As a slogan embodying this philosophy, we established: “Heart, Community, Future — All Well.” In the statement, we carefully described the role of the dental clinic, layering imagery of cultivating soil and growing roots to symbolize growth and care. For the logo design, we used a circle motif to represent kindness and circulation, expressing the clinic’s presence rooted in the community and the expanding circle of trust with patients.