Rebranding and Website Renewal Project Expressing the Company’s 'Path'｜WORKS

企業の歩む「道」を表現するリブランディング・Web刷新プロジェクトのキービジュアル

Rebranding and Website Renewal Project Expressing the Company’s 'Path'

Rebranding and Corporate Website Production

We participated in the rebranding project of a corporate group rooted in Nayoro City, supporting the company’s new direction. Tracing the company’s history across three generations, we see that it began in 1957 as Igarashi Gravel, gradually expanding into road paving, civil engineering, and transportation. We expressed this journey through a slogan inspired by the word “path” and created a new logo that embodies the company’s commitment to extending its path from Nayoro outward. Additionally, we developed the corporate websites for Igarashi Holdings and its five group companies, establishing a design format that strengthens the cohesion across the group. For the photography direction, we captured sites such as quarries using drones and also photographed a three-wheeled auto that marks the company’s history. The design integrates the group’s history and integrity into the website, reflecting both its legacy and sincere corporate stance.

Refreshing the Corporate Image Through a Consistent Visual Identity

Under a unified Visual Identity (VI), we redesigned a full range of corporate communication tools, from business cards and company brochures to envelopes, revitalizing the company’s brand image. Every detail—including the rounded corners of the business cards—was carefully considered and aligned with the brand concept. The company brochure was reimagined as a compelling brand story, weaving together the company’s history and corporate slogan into a single narrative. By clearly articulating the company’s heritage, vision, and values, the brochure enables employees to internalize the corporate slogan and communicate it confidently in their own words.

Creation of a Recruitment Site Targeting Young Talent

We created a recruitment site specifically targeting young job seekers. Considering the company’s growth—from gravel transportation to contributing to local development through solar power and real estate businesses—we developed the concept slogan “Become the Person Who Advances the Town.” This message conveys the significance and pride of working for a company that grows together with its community. We also produced a video expressing the group’s history, visually presenting the company’s journey since its founding, its corporate philosophy, and current business activities. By using motion visuals to convey aspects that still images cannot—such as the company’s spirit and the energy of the work environment—the site allows prospective employees to vividly imagine themselves working for the company.

Shaping Employee Mindsets Through Everyday Experiences

As part of the brand renewal, the company’s workwear was redesigned to incorporate elements of the new logo. Work begins the moment employees put on their uniforms. Each individual steps onto the job site carrying the Igarashi name and representing the company. For this reason, workwear serves as one of the most visible symbols of the brand. To reflect the structure of the Igarashi Group, consisting of a holding company and four subsidiaries, two color variations were developed for the uniforms. Green was assigned to the two companies bearing the Igarashi name, while gray was selected for the two paving-related companies. This approach maintains a sense of unity across the group while expressing the unique identity of each company. In addition, polo shirts and winter jackets were produced to extend the visual identity across different situations, creating a consistent and recognizable corporate image throughout the organization.

(Client): IGARASHI Holdings Co., Ltd.

(Year): 2025

(Link): https://igarashi-hd.co.jp/

(Category): Planning (Concept & Promotion)
Copywriting
Branding
CI & VI Logo Design
Graphic Design
Editorial Design
Corporate Site
Recruitment Site
Animation

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