A Logo Design That Embodies the Concept

TimeCrunch, a B2B subscription service launched in Kuala Lumpur, Malaysia, allows offices and events to easily enjoy a variety of Japanese family-pack snacks. With the image of people happily sharing and snacking together, we created a friendly and memorable logo. The design balances a fun, inviting atmosphere with the trustworthiness expected of a B2B service. To further expand the service’s world, we also created cheerful character illustrations. Illustrated by Ryō Fukuzawa, these add warmth and playfulness, making viewers want to “grab a snack” just by looking at them.